LO3/LO4: Gemini Films Campaign

 Gemini Films are an independent film company based in the UK. The company wants to promote the opening of its new film ‘In Static’. The genre of the film is a gritty thriller with a BBFC certification of 15. The film will be released in July 2023. The film is expected to generate interest from a variety of TV magazines and review websites because the lead actor is soap star ‘Harry Sparkie’. The narrative is centred on friendship and homelessness. Gemini Films wants to promote the film six months before the release. The trailer is complete. 

6* Develop a social media campaign for the opening of the film ‘In Static’.   

In your campaign you must include the following aspects: 

• Timescales, milestones and review dates
• Channels used to reach the audience
• Content plan

Client (business or service) Their name will influence what the social media handles and pages to post to will be called. It will be something like @GeminiFilms.

Location - UK, tells us the target audience that you will have to appeal to.

New film - Post trailers, posters, behind the scenes clips and photos, interviews to attract audience because it's a new film. Because it's a film, use a lot of visuals (YouTube, TikTok, Instagram). Live streams of things like interviews.

Title - In Static - Can be used in titles, captions, social media handles. Can be used for hashtags to start trends and gain a larger audience.

BBFC Rating of 15 tells you about the target audience and what social media channels to use that they will most likely be using, like Instagram, YouTube, TikTok. Use 3-4 social media channels

Genre - Gritty Thriller - blacks, dark reds. Dictate visuals and how they look. Denote house style. Be specific e.g. specific colours

Release Date - July 2023 - Target audience will be off school, using social media more                 You always start campaign 6 months before release

6 months before: Begin in early January as you won't be able to gain attention over Christmas

Don't care about budget, go big e.g. competitions for things like tickets to premiere. Creates audience loyalty. Rewards audience.

Lead actor - Harry Sparkie - Use for interviews, hashtags, tag in posts. His audience see it and enlarges the film's audience.

'Centered on friendship and homelessness' - Partner with a homelessness charity Folksonomy - As many options for the audience to get involved as possible.

Channels used to reach the audience - Social media platforms (Twitter, Instagram, TikTok etc.)

 Anthony Joshua:

Personal - His personal tweets consist a lot of his lifestyle and insight into the behind the scenes work he does, the captions are usually inspirational and a lot of the time include something about his religion. He's normally very humble in what he says and reflects on previous fights and camps. Another part of his personal posts includes his family. Some personal posts are sometimes controversial as he got a lot of backfire on a recent post which featured him posing with other people who were doing gang affiliated hand gestures.

Promotion of a product - Anthony Joshua is involved in a lot of promotion with large brands, one of his most recent collaboration was with the brand 'BOSS' in which he displayed there clothing on a catwalk. he also collaborates with lots of other large businesses which are mentioned more frequently in his posts such as 'Lucozade' and 'Bulk'.

'Political and social commentary' -

KSI:

Personal - 

Kim Kardashian

Moral Panic.

Since the 9/11 attack, terrorism has been a prominent topic across the world however especially America as its where the attack happened, 9/11 was the main catalyst for moral panic involving terrorism, meaning the social effects that have or may happen due to the social panic it creates around the topic. Moral panic in an area such as this can create stigmas around the religion and can make people generalise a large specific group into being something they aren't.

snapchat and other social medias can be used to create fake personas online and are regularly used for things like grooming, in return this creates moral panic around the topic of social media. social media is also a source of misinformation and inappropriate content can be accessed by anyone. 

The spread of misinformation on social media can create ideologies that are harmful to society or certain groups of people, this can be linked to 9/11 where misinformation was spread about the muslim religion and they were painted as being something they aren't, however this idea was created through moral panic because the terrorists were said to be of muslim faith however this is an inaccurate representation of the religion.

LO3 Social media measurement

A way of computing popularity of a brand or company by extracting information from social media channels. in other words, this is the way to see how successful social media marketing strategies used by a company or brand are. it is also used by companies to gauge current trends in the industry.

the process first gathered data from different websites and then performs analysis based on different METRICS like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand.

1) social media measurement

2) social network aggregation

connects multiple social media accounts and condenses the information to make it more manageable, it allows you to manage account friends and followers etc. For global industries this is useful because it allows them to see and gain feedback on campaigns and see the areas that are doing well was well as the areas which need improvements 

Netvibes - 

Professional and personal accounts use of social media

 Differences between Ryan Reynolds and Disney+'s social media accounts

• Ryan Reynolds posts seem to involve more jokes where as Disneys is more serious
• Ryan Reynolds posts are more personal
• Disney+ includes clips from movies and shows
• Disney+ promotes everything very similarly
• Ryan Reynolds is regularly posting and up to date with what's going on with Wrexham. 

LO3 understand how global industries use social media

Why is social media a useful tool for global industries when managing a project or campaign?

• reaches a wider audience and demografic or a specific target audience
• accessible by everyone globally around the world
• can be shared more widely through reposting and posting on multiple platforms
• prosumers also discuss and create their own stuff meaning passive advertising for the the industry
• monitor public feedback
• Folksonomy (instances where the audience is encouraged to interact with a social media post)

LO3 Requirements

• how to develop a project
• evaluating suitability of project development tools
• evaluate ways to reach an audience

How to develop a project - social media is increasingly used by media professionals to generate ideas for projects and use online tools and social media to collaborate.

• prosumer - A prosumer is a person who produces and consumes media of a certain topic normally something they are interested in or a fan of.
• Grassroots production - A community creating media and content of a certain topic that they would like to see and create themselves normally by prosumers.
• 3 unit 2 documents used in production and pre production - mood board to display thoughts and ideas visually, production plan used to organise assets and deadlines, visualisation diagram to visually show what the product may look like

homework

 KSI

Facebook

X/Twitter - One of KSI's most used platform in terms of promotion