LO3 understand how global industries use social media

Why is social media a useful tool for global industries when managing a project or campaign?

• reaches a wider audience and demografic or a specific target audience
• accessible by everyone globally around the world
• can be shared more widely through reposting and posting on multiple platforms
• prosumers also discuss and create their own stuff meaning passive advertising for the the industry
• monitor public feedback
• Folksonomy (instances where the audience is encouraged to interact with a social media post)

LO3 Requirements

• how to develop a project
• evaluating suitability of project development tools
• evaluate ways to reach an audience

How to develop a project - social media is increasingly used by media professionals to generate ideas for projects and use online tools and social media to collaborate.

• prosumer - A prosumer is a person who produces and consumes media of a certain topic normally something they are interested in or a fan of.
• Grassroots production - A community creating media and content of a certain topic that they would like to see and create themselves normally by prosumers.
• 3 unit 2 documents used in production and pre production - mood board to display thoughts and ideas visually, production plan used to organise assets and deadlines, visualisation diagram to visually show what the product may look like