Anthony Joshua:

Personal - His personal tweets consist a lot of his lifestyle and insight into the behind the scenes work he does, the captions are usually inspirational and a lot of the time include something about his religion. He's normally very humble in what he says and reflects on previous fights and camps. Another part of his personal posts includes his family. Some personal posts are sometimes controversial as he got a lot of backfire on a recent post which featured him posing with other people who were doing gang affiliated hand gestures.

Promotion of a product - Anthony Joshua is involved in a lot of promotion with large brands, one of his most recent collaboration was with the brand 'BOSS' in which he displayed there clothing on a catwalk. he also collaborates with lots of other large businesses which are mentioned more frequently in his posts such as 'Lucozade' and 'Bulk'.

'Political and social commentary' -

KSI:

Personal - 

Kim Kardashian