LO3 Social media measurement

A way of computing popularity of a brand or company by extracting information from social media channels. in other words, this is the way to see how successful social media marketing strategies used by a company or brand are. it is also used by companies to gauge current trends in the industry.

the process first gathered data from different websites and then performs analysis based on different METRICS like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand.

1) social media measurement

2) social network aggregation

connects multiple social media accounts and condenses the information to make it more manageable, it allows you to manage account friends and followers etc. For global industries this is useful because it allows them to see and gain feedback on campaigns and see the areas that are doing well was well as the areas which need improvements 

Netvibes - 

Professional and personal accounts use of social media

 Differences between Ryan Reynolds and Disney+'s social media accounts

• Ryan Reynolds posts seem to involve more jokes where as Disneys is more serious
• Ryan Reynolds posts are more personal
• Disney+ includes clips from movies and shows
• Disney+ promotes everything very similarly
• Ryan Reynolds is regularly posting and up to date with what's going on with Wrexham. 

LO3 understand how global industries use social media

Why is social media a useful tool for global industries when managing a project or campaign?

• reaches a wider audience and demografic or a specific target audience
• accessible by everyone globally around the world
• can be shared more widely through reposting and posting on multiple platforms
• prosumers also discuss and create their own stuff meaning passive advertising for the the industry
• monitor public feedback
• Folksonomy (instances where the audience is encouraged to interact with a social media post)

LO3 Requirements

• how to develop a project
• evaluating suitability of project development tools
• evaluate ways to reach an audience

How to develop a project - social media is increasingly used by media professionals to generate ideas for projects and use online tools and social media to collaborate.

• prosumer - A prosumer is a person who produces and consumes media of a certain topic normally something they are interested in or a fan of.
• Grassroots production - A community creating media and content of a certain topic that they would like to see and create themselves normally by prosumers.
• 3 unit 2 documents used in production and pre production - mood board to display thoughts and ideas visually, production plan used to organise assets and deadlines, visualisation diagram to visually show what the product may look like

homework

 KSI

Facebook

X/Twitter - One of KSI's most used platform in terms of promotion