A way of computing popularity of a brand or company by extracting information from social media channels. in other words, this is the way to see how successful social media marketing strategies used by a company or brand are. it is also used by companies to gauge current trends in the industry.
the process first gathered data from different websites and then performs analysis based on different METRICS like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand.
1) social media measurement
2) social network aggregation
connects multiple social media accounts and condenses the information to make it more manageable, it allows you to manage account friends and followers etc. For global industries this is useful because it allows them to see and gain feedback on campaigns and see the areas that are doing well was well as the areas which need improvements
Netvibes -
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