social media is a group of platforms used by a wide range of people to collaborate by displaying content as well as advertisements or peoples thoughts and opinions, it can be accessed by nearly everyone all around the world meaning it is a way of communicating and sharing things with others.
social media is used for entertainment, advertisements, earning money, content creation and sharing, news ...
user generated content is content which is created by a person who uses the app even though they may not own or work with the company they can still produce and publish content for other users to view. (prosumers)
grass roots media is a conglomerate using the user's content themselves, for example a news conglomerate using a video recorded by a user in there report etc.
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