Key terms and theories & notes

 1) videos on demand - a system in which viewers choose their own filmed entertainment through the Internet 

2) stream/streaming - playing a video or audio over over wifi and it not needing to be downloaded

3) microblogging - the activity or action of making short frequent posts to a microblog (twitter)

4) crowdfunding - using the internet to secure funding for a small; (media) business from a targeted audience or following.

5) Wikinomics - Tapscott and Williams (2006) traditional business model (production, distribution, spending money interact with audiences) has evolved. (web 2\interactive web)

More collaboration due to access to online technologies, broadband speeds for businesses and prosumers

6)Globalisation (a brand being accessible/marketed all over the world due to the instant communication of the web

7) Fan films - A film produced by fans of a movie normally on a lower budget and lower quality production

8) Citizen journalist - journalism done by a member of the public which then can be used by the news and other media outlets

critical role used crowdfunding to raise $11,385,449 with 88,887  helping bringing the project to life, that's an average of $128 from each person 

notes

• There is currently no single body or organisation that regulates social media

• Social media does fall into/under various regulation in the UK:

• Data protection act, libel, race relations act, criminal justice and public order act, race and religious                     hatred act, criminal justice & immigration act

Weibo is a Chinese microblogging website with 582 million monthly users. it is similar to other well known apps like instagram and has a roughly similar user interface. it features things like adverts, communicate through texts , shopping etc.

Identify 3 cultural constraints that social media managers should be aware of when promoting products to foreign markets.

• The foreign market may have different preferences and interests 
• have to ensure languages and other things are translated properly 
• they may have to think about which platforms they are going to distribute the product advertisement as some platforms are much more prominent that others depending on the country.

mock scenario question

TVB Gaming is a UK games production company who are launching an online, immersive video game called ‘Holiday Romance’. The game is set in a fictional holiday resort on the holiday island of Tenerife. It will appeal to both male and female gamers, aged 20-30 years old, who are looking to find love. The game will be rated PEGI 18. 

The game will feature checkpoints, challenges and have the option of purchasing in-game add-ons, such as clothing. The overall winners of the game will win a real holiday in Tenerife. 

Online fashion company Screen Wear and high street cosmetic company Fresh Look are sponsoring the game. The game is due to launch in six months’ time and new levels will be released every week for 8 weeks. 

TVB Gaming want to launch a full social media campaign next month. Facebook, Twitter, Snapchat and Instagram accounts have been set up.

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6 months before i would create a post announcing the launch of the video game via Instagram as i think out of all the platforms it is most suitable for the age range and is a good platform for audio visual content.

within the post i would feature the sponsors to try and get as much as early exposure as possible